{"id":14053,"date":"2026-07-13T08:50:51","date_gmt":"2026-07-13T08:50:51","guid":{"rendered":"https:\/\/yoannacosmetics.com\/sobre-nosotros\/"},"modified":"2026-08-13T08:10:24","modified_gmt":"2026-08-13T08:10:24","slug":"sobre-nosotros","status":"publish","type":"page","link":"https:\/\/yoannacosmetics.com\/en\/sobre-nosotros\/","title":{"rendered":"About Us"},"content":{"rendered":"
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About Us<\/h5>\n\n\n\n

We bring Spain the cosmetics that haven't arrived here yet.<\/h1>\n\n\n\n

Yoanna Cosmetics brings Korean cosmetics brands into the Spanish market: we handle their legal entry into the European Union, validate the product with real consumers and place it in the stores where it works.<\/p>\n<\/div>\n\n\n\n

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Why we exist<\/h5>\n\n\n\n

In Spain we love having the latest. But the latest never arrives on time.<\/h2>\n\n\n\n

When a new product is the talk of Korea, it takes months to show up here. And by the time it finally arrives, it's no longer new. There are two reasons behind this \u2014 and both have a solution.<\/p>\n\n\n\n

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Nobody explains the Spanish culture<\/h3>\n\n\n\n

Brands don't know Spanish skin or local buying habits. They come in without knowing how to position themselves and end up forgotten in a corner of the store.<\/p>\n<\/div>\n\n\n\n

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They arrive once they're no longer new<\/h3>\n\n\n\n

By the time the product lands in Spain, it's already old news in Korea. The first-mover advantage is lost along the way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We bring things in before they stop being the latest. We test them, and keep what works.<\/h3>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Korean Korner<\/h5>\n\n\n\n

Where products are tested before they reach a store.<\/h2>\n\n\n\n

Korean Korner is our showroom: the online shop and the events where we show new arrivals, put them in the hands of real consumers and analyse their skin to learn what it truly needs.<\/p>\n\n\n\n

It's what lets us tell a brand \u2014 and a store \u2014 whether a product will work here. Not on a hunch: because we've already proven it.<\/p>\n\n\n\n

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Go to Korean Korner<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Korean<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Who is behind the curtain<\/h5>\n\n\n\n
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Luc\u00eda del Olmo<\/h2>\n\n\n\n

COO<\/h5>\n\n\n\n
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Skin is the first thing people see and the last thing we look after. The best for it already exists \u2014 it's just ten thousand kilometres away. We bring it here.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Who is Yoanna, really?<\/h2>\n\n\n\n

Juana Asensio travelled when few women did. She came back with products you couldn't find in Spain and built her own little market at home with them, for her friends. She started a business at a time when a woman wasn't expected to be there \u2014 and she asked no one's permission.<\/p>\n\n\n\n

Yoanna carries her name. We do exactly what she did: look abroad for what hasn't arrived here yet. Only with cosmetics.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Lets Talk<\/h2>\n\n\n\n

You're a brand looking to enter Spain, or a store looking for something that sets it apart.<\/p>\n\n\n\n

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I'm a brand<\/a><\/div>\n\n\n\n
I'm a store<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Sobre nosotras Traemos a Espa\u00f1a la cosm\u00e9tica que aqu\u00ed todav\u00eda no ha llegado. Yoanna Cosmetics introduce marcas de cosm\u00e9tica coreana en el mercado espa\u00f1ol: gestionamos su entrada legal en la Uni\u00f3n Europea, validamos el producto con consumidores reales y lo colocamos en las tiendas donde funciona. Por qu\u00e9 existimos En Espa\u00f1a nos gusta tener lo…<\/p>","protected":false},"author":1,"featured_media":14252,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"disable","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-14053","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSobre nosotras \u00b7 Qui\u00e9nes somos | Yoanna Cosmetics<\/title>\n<meta name=\"description\" content=\"Yoanna Cosmetics es el puente que introduce cosm\u00e9tica internacional en Espa\u00f1a. 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